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Privacy Policy

Aviatic Jeans places the utmost importance and care on the protection of your personal data. Respect for the confidentiality of said data is part of a framework of trust, structured around the values of loyalty, integrity, and transparency. Below you will find our complete Personal Data Protection Policy, setting out in particular our practices regarding the processing of your data and the protection of your data and the rights you have with regard to your personal data. If you have any questions about your personal data, please contact us at the following address Contact

1. Who are we ?

Aviatic Jeans, is jointly responsible for the processing of your personal data. The terms “we” or “our” used herein refer to Aviatic Jeans.

Aviatic Jeans with a capital of €1,100,000.00 with its registered office at 41, rue Etienne Marcel, 75001, Paris, France, registered in the Business Register under number 477 732 945.

2. What is personal data ?

“Personal data” refers to any information that could identify you directly (for example, your first and last name) or indirectly (for example, through a telephone number, a Web connection ID).

3. What personal data do we collect and how do we use it ?

The following information can be found in the tabs below:

  • The processing purposes for which your personal data may be collected, that is to say the main purpose requiring the processing of your personal data, and the associated uses of your data based on the Aviatic.co website
  • The personal data we collect in order to carry out our processing;
  • The legal basis on which it is based on the treatment of your personal information and the use of your personal data, that is, the basis for us to process your data;
  • The retention period of your personal data in our systems.

3.1 Creating and managing an account on Aviatic.Co

For what purposes may your personal data be provided or collected?

  • Improve customer knowledge through reporting and statistics to send you communications suited to your preferences and interests.
  • Conduct studies and statistics dedicated to online subscribed services
  • Allow you to manage your username and password

What personal data that can we process ?

  • Civility, Last Name, First Name
  • Phone number
  • Country of residence
  • Email address
  • Date of birth
  • Your status points
  • Methods of payment
  • Delivery address
  • Billing address
  • Purchase history

What is the legal basis for processing your personal data?

  • Performance of a contract
  • Your consent
  •  [endif]Legitimate interest of Aviatic Jeans (to improve our customer knowledge and statistics)

How long is your personal data kept?

• Customer: 3 years after last email/sms activity, or e-commerce activity.

• Prospect: 3 years after last email/sms activity.

3.2 Managing and tracking orders placed on our website

For what purposes may your personal data be provided or collected?

  • Enable you to complete your order
  • Process your order and ensure its follow-up and completion (if you have placed products in your shopping cart without finalizing the order and proceed to payment), as well as the delivery of the product to the address indicated
  • Manage product returns
  • Manage any contact you have with us regarding your order
  • Make your invoices available in your account
  • Organize and manage your exchanges with our Personal Stylists team (search for previous orders to ensure a product proposal consistent with your previous purchases, in store or on our site )

What personal data can we process ?

  • Civility
  • Last name
  • First name
  • Email adress
  • Order number
  • Order amount
  • Details of items purchased :
    • Date of purchase
    • Model
    • Size
    • Color
  • Online purchase history
  • Date of purchase
  • Order status
  • Mailing address (address, postal code, city, country of residence)
  • Location data (for delivery to a relay near you). We inform you that this location data is not stored in our systems.

On what legal basis we process your personal data?

  • Performance of a contract
  • Your consent (to send you commercial communications related to the products placed in your shopping cart and whose order has not been finalized)

How long is your personal data kept?

  • Customer: 3 years after last email/sms activity, or e-commerce activity.
  • Guest Customer: the time required to perform the services.

3.3 Manage the payment of your order and guarantee the use of the various payment methods available on Aviatic.co

For what purposes may your personal data be provided or collected?

Please note that payment information (credit card number/Paypal information/bank details) is not collected by us but directly by our payment service providers.

Manage the payment of your order and guarantee the use of the various means of payment, including your online money pot.

What personal data can we process ?

  • Bank details (cardholder, card number, expiry date, cryptogram)
  • Payment methods (credit card, PayPal account)

On what legal basis can we process your personal data?

  • Performance of a contract
  • Your consent (to keep your credit card in your e-wallet to facilitate future purchases)

How long do we keep your personal data?

  • The cryptogram is not retained by our payment service provider after completion of the transaction.
  • The card number, the validity date and the name of the cardholder are kept by our payment provider for a maximum of 15 months to allow the management of the cardholder’s claims.
  • If you give your consent to keep your credit card in your e-wallet, banking data will be kept by our payment provider until your consent is withdrawn and/or your credit card expires, for a maximum period of 5 years.

3.4 Inform you of the availability of a product you wish to purchase on Aviatic.co

For what purposes can your personal data be provided or collected ?

  • To notify you about the availability of a product that you wish to purchase.

What personal data can we process?

  • Email Adress

On what legal basis can we process your personal data?

  • Performance of a contract

How long do we keep your personal data?

  • The time required to complete the services

3.5 Management of the newsletter subscription on Aviatic.Co

For what purposes can your personal data be provided or collected ?

  • Send you our newsletters
  • Improve customer knowledge through reporting and statistics to send you business communications tailored to your preferences and interests.

What personal data can we process?

  • Civility, Last Name, First Name
  • Date of birth
  • Email address
  • Phone number
  • Data on store preferences
  • Data relating to the approval or refusal of commercial prospecting (sms or email)
  • Postal code
  • City
  • Country

On what legal basis can we process your personal data?

  • Your consent
  • Legitimate interest (to improve our customer knowledge)

How long do we keep your personal data?

  • Customer: 3 years after last in-store email/sms activity, or e-commerce activity.
  • Prospect: 3 years after last email/sms activity.

3.6 Marketing and promotional offers on Aviatic.co

For what purposes can your personal data be provided or collected ?

  • Carry out promotional activities (information on commercial highlights, special offers)
  • Send you by email, SMS or animation/display on the website commercial communications that can be adapted to your profile and preferences

What personal data can we process?

  • Civility, Last Name, First Name
  •  Email address
  • Type and date of event
  • Data relating to the approval or refusal of commercial prospecting and subscription preferences (sms or email)
  • Postal code
  • Phone number

On what legal basis can we process your personal data?

  • Consent
  • Legitimate interest of Aviatic Jeans (to address commercial communications to existing Aviatic Jeans customers)

How long do we keep your personal data?

  • Customer: 3 years after last email/sms activity, or e-commerce activity
  • Prospect: 3 years after last email/sms activity

3.7 Advertising and targeting on Aviatic.co

For what purposes can your personal data be provided or collected ?

  • Conduct advertising profiling by a third party or partner for the benefit of Aviatic Jeans
  • View/send you customized offers tailored to your preferences, needs, and interests

What personal data can we process?

  • Browsing and Analytics Cookies
  • Email address

On what legal basis can we process your personal data?

  • Your consent

*You can object to advertising targeting by setting your cookie preferences to manage cookies related to advertising targeting from our Cookie Management Center. We remind you that refusing targeted advertising only means that you will no longer be the recipients of ads for which you are specifically targeted. This will not prevent the display or reception of other, non-target advertising.

How long do we keep your personal data?

  • For cookies: 13 months after the deposit of cookies
  • For the email address:
    • Customer: 3 years after last email/sms activity, or e-commerce activity.
    • Prospect: 3 years after last mail/sms activity

3.8 Customer services follow-up

For what purposes can your personal data be provided or collected ?

  • Manage your phone calls with our customer service
  • Manage your phone calls with our travel service
  • Manage exchanges via chat, instant messaging, or our private messaging on social media
  • Manage email exchanges
  • Manage in-store exchanges
  • Manage any claims
  • Provide you with all information on our site, articles and orders

What personal data can we process?

  • Civility, Last Name, First Name
  • Phone number
  • Email address
  • Type of claim 
  • Store involved
  • Your message to our customer service
  • Account creation date
  • Complaint history (dates and exchanges with our customer service)
  • Order number or booking reference
  • Order history (web and stores)

On what legal basis can we process your personal data?

  • Performance of a contract
  • Consent (for recording your phone calls with our customer service)

How long do we keep your personal data?

  • Customer: 3 years after last in-store activity, or email/sms*6 activity, or e-commerce activity.
  • Prospect: 3 years after last email/sms activity*6
  • Retention time of recorded calls: 3 months
  • Retention period for voice messages left on the Aviatic.co customer service answerphone : 1 week for voice messages heard by customer service, 2 weeks for voice messages that have not been processed by customer service

3.9 Improving the Aviatic.co customer experience

For what purposes can your personal data be provided or collected ?

  • Measuring the quality of our services
  • Control, improve our site and offer you personalized offers and services
  • Record some phone and chat conversations with our customer advisors to improve our service
  • Manage your participation in our satisfaction surveys

What personal data can we process?

  • Civility, Last Name, First Name
  • Email address
  • Phone number
  • Order number
  • Location data (IP address of the computer connecting to the site) to indicate the nearest relay point
  • Customer Notification
  • Customer Service Conversations History
  • Navigation data (performance cookies)

On what legal basis can we process your personal data?

  •  Legitimate interest of Aviatic Jeans
  •  Consent (for recording your exchanges with our customer service)

How long do we keep your personal data?

  • Customer: 3 years after last in-store activity, or email/sms*6 activity, or e-commerce activity.
  • Prospect: 3 years after last email/sms activity*6
  • Retention time of recorded calls: 3 months
  • Duration of retention of exchanges with our customer service by email and chat: 24 months
  • Retention of the satisfaction surveys: 24 months
  • Cookies: 13 months after deposit

3.10 Improving customer insight

For what purposes can your personal data be provided or collected ?

  • Perform aggregate statistical studies, reporting, customer segmentations and steering indicators
  •  Enrich your profile with data related to your internet browsing (cookies, browsing data, audience measurement, etc.)
  • Perform analysis of email behavior (openings, clicks)
  • Enrich your profile if you make a purchase with your account information

What personal data can we process?

  • Civility, Last Name, First Name
  •  Mailing address
  • Email address
  • Phone number
  • Account creation date
  •  Date of birth
  • Country of residence
  • Language
  • Date of orders
  • Number of orders
  • Purchase frequency
  • Products ordered
  • Brand ordered
  • Order amount
  • Navigation data (navigation and performance cookies)
  • Email and SMS usage data (send date, open email, click)

On what legal basis can we process your personal data?

  • Legitimate interest of Aviatic Jeans

How long do we keep your personal data?

  • Customer: 3 years after last email/sms activity, or e-commerce activity.
  • Prospect: 3 years after last email/sms activity

3.11 Managing your rights on Aviatic.co

For what purposes can your personal data be provided or collected ?

  • Manage any request for information, deletion, rectification of your data, access to your data, opposition or limitation to the processing of your data, as well as any request for portability of your data
  • Manage your requests to withdraw from or object to the marketing communications, or the newsletter.

What personal data can we process?

  • Civility, Last Name, First Name
  • Phone number
  • Mailing address
  • Email address
  • Date of birth
  • Data relating to purchases made: data collected on the occasion of a purchase act
  • Identifiers and information collected on the private area (if included)
  • Subscribed statutory services (if included)
  • Data relating to the approval or refusal of the commercial solicitation
  • Issues encountered by the customer and the response provided by the customer service

On what legal basis can we process your personal data?

  • Legal obligation

How long do we keep your personal data?

  • 3 years from final response to request

3.12 Prevention and management of fraud and unpaid on Aviatic.co

For what purposes can your personal data be provided or collected ?

  • Ensure the security of our Sites
  • Protect transactions from fraud. As such, we use a solution provided by a third-party service provider to detect any fraud and to ensure that payment will be made by you or any person you have authorized for this purpose

What personal data can we process?

  • Credit Card Holder
  • Credit card number
  • IP of the transaction

For fraud management:

  • Last name, first name
  • Email address

For Benefits Management:

  • Last name, first name
  • Passport number

On what legal basis can we process your personal data?

  • Legitimate interest of Aviatic Jeans

How long do we keep your personal data?

  • 3 years from final response to request

3.13 Use of content generated on Social Media

For what purposes can your personal data be provided or collected ?

  • Promote our products and services
  • Analyze the content you can post online
  • Better understand your needs and expectations
  • Perform statistics (aggregates)

What personal data can we process?

  • Pseudos and public information
  • Information transmitted by private message to our Sites
  • Content of social media posts

On what legal basis can we process your personal data?

  • Legitimate interest of Aviatic Jeans

How long do we keep your personal data ?

  • 1 year

3.14 Online browsing and cookies on Aviatic.co

For what purposes can your personal data be provided or collected ?

We use cookies or similar technologies (hereinafter referred to as “Cookies”*) when you visit our site to:

  • Facilitate your navigation
  • Know how you interact with us
  • Offer you advertising tailored to your browsing habits
  • Measure the audience on our Sites

For more information about Cookies and to manage the Cookies we store, please visit our Cookie Management Center.

* Cookies are small text files that are saved on your device (computer, tablet or mobile) when you browse the websites.

What personal data can we process?

  • Navigation cookies
  • Performance cookies
  • Functionality cookies
  • Cookies for targeted advertising

On what legal basis can we process your personal data?

  • Legitimate interest of Aviatic Jeans (for cookies necessary for navigation on our Sites)
  • Consent (for all other cookies)

How long do we keep your personal data ?

13 months after the deposit of cookies

4. How do we collect or receive your personal data ?

Your personal data may be collected:

  • directly with you when you complete our collection forms, questionnaires, or on our website Aviatic.co (for example, when you create an account, when you contact our Customer Service, when you complete a satisfaction survey, or when you make a purchase on our site).
  • indirectly, via browsing data on your devices (for example, by using cookies to understand your browsing on our site), on social media, when said data is transmitted to us by the company Aviatic Jeans.

When we collect personal data directly from you, we will flag the mandatory fields, as this is data that we need to provide the service in question or to allow you to access a feature. If you do not wish to fill in these fields, this may affect our ability to offer you the requested products and services or your ability to access all the features of our Sites.

5. Who are the recipients of your data ?

  • Aviatic Jeans and the various licensed departments of these companies contributing to the achievement of each purpose detailed above may have access to all or part of your personal data, including:
    • Licensed persons within the Information Systems Department,
    • Licensed persons within the Customer Service,
    • sales and logistics teams of Aviatic Jeans (including Aviatic Jeans Company vendors and in-store demonstrators),
    • Licensed persons within the Legal Department.
  • Your personal data may be transmitted to the service providers that Aviatic Jeans uses to perform services for the purposes mentioned above, for example:
    • Our hosting providers, which we need to store all your data, maintenance and technical support
    • Our service providers responsible for ensuring the management and security of the payments you make on our Sites
    • Our service providers in charge of delivering the products or services you order (for example, delivery services or postal services)
    • Our service providers, to whom we entrust the services of storage, preparation, delivery of our products and management of product returns
    • Our service providers in charge of customer relations
    • Our service providers responsible for performing analytics and segmentation, web analytics, marketing and sales studies, and personalized advertising campaigns
    • Liscenced services of technical and financial service providers of Aviatic Jeans

Our service providers are selected by us based on their expertise in terms of data security and confidentiality, and must comply with the personal data regulations applicable to subcontractors. As such, we conclude agreements with all these recipients to ensure that they provide an adequate level of security for the protection of your data, and we provide each of them with precise processing instructions. Furthermore, we only provide them with the information they need to perform the service.

Our service providers are selected by us based on their expertise in terms of data security and confidentiality, and must comply with the personal data regulations applicable to subcontractors. As such, we conclude agreements with all these recipients to ensure that they provide an adequate level of security for the protection of your data, and we provide each of them with precise processing instructions. Furthermore, we only provide them with the information they need to perform the service.

  • We may disclose to third parties personal data (for example: your email address) or some of your non-identifying data (for example: socio-demographic data and purchase profile, cookies or technical identifiers) without it being possible for them to identify you personally, for the purposes of advertising targeting on third-party sites. The legal basis for this data processing is the legitimate interest of Aviatic Jeans. In this context, your data is processed by the third party in question, who acts as Data Controller, and is subject to its terms and conditions and its personal data protection policy. The third party in question must ensure that it has obtained your prior consent to address the said commercial communications to you. We recommend that you review the personal data protection policies of these third parties before consenting to the disclosure of your data for their benefit. You have the option to refuse these advertising targeting by setting your account directly on the website of said third parties.
  • We may communicate to social media personal data (for example: email address, country) or some of your non-identifying data (cookies) without it being possible for them to identify you personally, to send you personalized ads on social media (more information in the «social media» section). This data is used in particular to establish a matching (matching) in order to recognize you as a customer of the company Aviatic Jeans and to send you personalized advertising of the company Aviatic Jeans , or to send you targeted advertising from the company Aviatic Jeans according to your interests on social media s. The legal basis for this data processing is the legitimate interest of Aviatic Jeans. You have the option to opt out of advertising targeting from the settings center of your social media user account.

In addition, other recipients may have access to all or part of your personal data depending on their degree of authorisation and purpose, namely:

  • Police and judicial authorities, particularly in the event of a judicial requisition
  • If we dispose of or transfer all or part of our business or assets, for example in the context of a merger or sale, we may transfer your personal data to the potential purchaser of such activity or assets. Therefore, the acquirer will act as the new Data Controller, and its personal data protection policy will govern the processing of your personal data.

Furthermore, we inform you that operations of this nature may legitimately involve the carrying out of prior audits by professionals and subject to appropriate guarantees and security measures to ensure the respect of data confidentiality which they access. In the event of the actual execution of a transfer or disposal of our assets containing your personal data, we will implement information procedures to guarantee the exercise of the rights you have over your personal data.

6. Automated individual decision making

Personal data collected on our website may be processed automatically in order to secure past transactions on our website against fraud and misappropriation, and thus ensure you an optimal quality of service and secure your means of payment. For this purpose, we use a solution developed by a third-party provider that determines by an algorithm the level of fraud risk associated with each order. This treatment may involve a human intervention in which the final decision is made by a person.

7. Profiling

When we send communications or display content personalised to your areas of interest and your preferences, we may use certain analysis techniques called “profiling” (defined as any form of automated processing of personal data that involves using this data to evaluate certain personal aspects about an individual; for example, to analyse or predict elements concerning their economic situation, personal preferences, interests, or needs). This means that we may use and analyse the personal data mentioned above (including age, purchase history, browsing data, etc.) to predict your personal preferences and/or interests and offer you products that we think may interest you.

In certain circumstances, you have the right to object to the use of your data for profiling purposes. To do this, please refer to the section “What are your rights and how to do you exercise them?”

You can unsubscribe from the newsletter at any time, at no cost to you.

8. Social Media

Social media

Aviatic Jeans is present on social networks like Facebook and Instagram.

We inform you that information related to your navigation (visited pages, viewed products, visited product category, purchased products or categories of purchased products) are captured by social media for advertising targeting purposes for their own account via the cookies that are deposited when you browse our site . This processing is based on the consent you give when accepting cookies. You can withdraw your consent by setting your choices in your browser (see the Cookie Management Terms below) or in our Cookie Manager.

Furthermore, we may collect certain personal data and information related to your activity on the social media pages of our own purposes. This data is used for statistical analysis (audience measurement on our pages) as well as for advertising purposes to improve our customer relationships and the advertisements that are showed to you, in order to offer you a personalised experience. Please note, however, that we will never publish content on your Facebook profile. This data processing of the Aviatic Jeans company’ pages on social media is governed by this Privacy Policy. However, the Aviatic Jeans company are not responsible for the subsequent use of your data by the social media for their own purposes. As such, each of the social media used by the Aviatic Jeans company has its own data protection policy. We recommend that you consult them; particularly to learn more about your rights and your social media account settings.

We remind you that any content posted on social media may be accessible to the public. As such, we urge you to exercise caution when communicating certain information (for example, financial data, mailing address). In this regard, we disclaim any responsibility in the event that you post personal data on one of our pages on social media, and we recommend that you not disclose this type of information.

9. Where is your personal data stored ?

Your personal data is stored on servers of a service provider located in France, Switzerland and Canada.

10. What are your rights and how to exercise them ?

Your rights

In accordance with the applicable regulations on the protection of personal data, you may exercise the following rights with Aviatic Jeans:

Right to be informed about treatments

You have the right to obtain clear, understandable, accurate and easily accessible information about how we process your personal data and how we exercise your rights. You will find all of this information in this Personal Data Protection Policy.

Right to access your personal data

You have the right to ask Aviatic Jeans if it holds any personal data about you, and to request that we disclose it to you, subject to certain restrictions:

• We may legitimately waive your request if it is manifestly unfounded, excessive or repetitive

• We may legitimately refuse to act on your request if it infringes the rights and freedoms of third parties (the request must concern only your personal data and cannot infringe copyright or trade secrecy).

Please be aware that we may charge a reasonable fee if there are significant administrative costs associated with the provision of the information.

Right to have your personal data rectified

You have the right to request the correction of inaccurate or incomplete information concerning you.

You may exercise your right to rectification as follows:

  • You can contact us using the contact information below.
  • If you have an account, you can change your data in the “My Account” tab on Aviatic.co.

Right to erasure of your personal data (or right to be forgotten)

In some cases, you have the right to ask Aviatic Jeans to erase your personal data. Please note that the right to erasure may be waived in certain cases, especially if an order is in progress (in which case we must wait for your order to be delivered to delete your data), if we need to keep your data for legal reasons (for example: the retention of invoices, the retention of your data for the exercise of legal rights) or legitimate (for example: data used for aggregate statistical purposes).

Right to object to commercial prospecting and certain profiling processes

At any time, you have the right to unsubscribe or object to the receipt of commercial offers from the company Aviatic Jeans , according to the terms described in our communications (by clicking on the unsubscribe link at the bottom of the commercial communications we send you) or by following the terms described in this Personal Data Protection Policy.

If you wish to object to profiling, please contact us at the coordinates below.

Right to withdraw consent for the future for consent-based data processing

You may withdraw your consent to the processing of your personal data if such processing is based on consent. Please note that the withdrawal of this consent is only valid for the future and cannot affect the lawfulness of the processing based on the consent carried out before the withdrawal of this consent.

Right to limitation of processing

You have the right to request that we limit the processing of your personal data. Therefore, the processing of this data will be limited: we may retain your data, but we may not use or process it. This right applies in special cases provided for in the General Data Protection Regulation.

Right to data portability

You have the right to retrieve part of your personal data in a machine-readable format, in order to store it elsewhere or to transfer it easily to another database, for reuse for other purposes. We inform you that only portable personal data (reusable data) will be transmitted to you under this right. Furthermore, this right applies only if your personal data is processed automatically (paper files are therefore excluded) and on the basis of your prior consent or the performance of a contract concluded with you.

Right to formulate directives on data processing after death

You have the right to formulate general guidelines (with a trusted digital third party certified by the CNIL that will formulate guidelines on all the data of the deceased) or particular (with the controller for instructions concerning only certain specific data processing) relating to the storage, erasure and communication of your personal data after your death.

Right to lodge a complaint with a supervisory authority

When you fail to exercise your rights or when you wish to report a breach of the rules of personal data protection, you have the right to lodge a complaint with the National Commission for Data Processing and Freedoms (“CNIL”).

How to exercise your rights?

To exercise your rights detailed above with one of the company Aviatic Jeans , write by email to shop@aviatic.co or by post to the following address: 41 rue Etienne Marcel 75001 Paris, France.

Right to set or disable cookies

You can set or delete cookies from your computer, phone or any other device while browsing the Aviatic.co website using our Cookie Management Center.

You can also choose to block the setting of cookies on your computer directly in your browser server settings.

You can find more information on how to do this by clicking on the following link: www.cnil.fr/cookies-les-outils-pour-les-maitriser

However, it should be noted that your browsing experience on the site may then be limited.

The procedure to remove them is different depending on the browsers.

Under Google Chrome, you can follow these steps at https://support.google.com/chrome/answer/95647?hl=en

On Mozilla Firefox, you can find the procedure at https://support.mozilla.org/en/kb/activer-desactiver-cookies

On Internet Explorer, you can find instructions at http://windows.microsoft.com/en/windows7/block-enable-or-allow-cookies

On Safari, you can find the procedure at http://safari.helpmax.net/en/securite-et-confidentialite/gestion-des-cookies

Your choices

We inform you that you can change your subscription preferences (choice of commercial communications from Aviatic Jeans ) and the method of sending these communications to your account at any time.

Modification of our Personal Data Protection Policy

We may change this Personal Data Protection Policy from time to time, in order to comply with all regulatory, case law, editorial or technical changes. We advise you to check this page regularly for any changes or updates to this policy.

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